• belle

    Profile

    Source: Roy Morgan Research, Jul'09-Jun'10

    Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

    • Readership

      000'sMagazinePopulation %
      All People
      Men3533.2%49.3
      Women7166.8%50.7
    • All People

      000'sMagazinePopulation %
      Age
      14-1744.3%6.5
      18-24109.7%11.6
      25-341514.6%17.2
      35-493634.2%26.2
      50+4037.4%38.5
      Socio-Economic
      AB3735.4%20.0
      C2725.9%20.0
      D1715.8%20.0
      E1615.5%20.0
      FG87.3%20.0
      Work Status
      Full-Time4744.1%39.7
      Part-Time2725.5%20.1
      Not Employed3230.4%40.1
    • All People Full Time Workers

      000'sMagazinePopulation %
      Personal Occupation
      Professional/Manager2624.1%17.3
      White Collar Workers1413.1%8.6
      Skilled Workers54.4%6.0
      Semi/Unskilled32.6%7.4
      Personal Income
      Under $20,00032.7%1.4
      $20,000-$29,99921.5%2.4
      $30,000-$39,99954.8%5.0
      $40,000-$49,99965.2%6.3
      $50,000-$59,99954.6%5.4
      $60,000 +2725.3%19.2